All Creative Copy

01/09-current                        FoodTrekker.com (International Culinary Tourism Association)        
                                                 Food/Travel Writer

·         Regularly write food and travel features for the Washington, DC metro area for the online consumer resource managed by ICTA

·         Regularly write food and travel destination features, restaurant reviews, and other consumer articles for the online magazine (based in DC but read by a national audience)

01/08-current                       All Creative Copy, Fairfax, VA
                                                 Owner (my freelance business)

·         Provide creative writing services for advertising, marketing, Web site projects

·         Wrote marketing e-mail and flyer for local promotions and rewrote Web site content to improve SEO optimization (client – ClearView Consulting)

·         Wrote online career guide to the application process for federal government job seekers (client – www.FederalGovernmentJobs.us)

·         Write advertisements for ASTA members and the travel industry, which have been published in USA Today and trade publications such as Travel Agent, Vacation Agent, and Travel Trade

·         Write business and how-to articles for members-only access and rewrite/edit overall content for clarity for the company’s recently released Web site, www.ASTA.org

·         Research, write, and edit monthly travel articles for ASTA’s consumer site, www.TravelSense.org

·         Write and edit all advertisements, advertorials, brochures, direct mail, programs, HTMLs, and other promotional materials intended to successfully market and increase attendance at ASTA’s annual national and international conferences

·         Write customized content for articles and marketing brochures requested by premium clients

·         Work with an in-house team of designers to create and maintain the association’s brand in all aspects of creative projects

·         Responsible for writing for clarity and consistency for consumer and business audiences as well as a variety of mediums and editing all content used for both online and print

·         Write and edit both marketing and awareness-based materials requested by Sales & Marketing, Membership Care, Public Affairs and Meetings departments

·         Write/edit marketing and business development materials in print and online formats including marketing handouts, case studies, press releases, articles, newsletters, ads, and proposals

·         Craft unique appeals for sales e-mails,

Company Description:
Marketing brochures, advertising, newsletters, articles, Web site content (including Search Engine Optimization), events/trade show promotions, press releases, case studies, and any related needs.

I specialize in a variety of industries including healthcare, energy, technology, public affairs, associations, and tourism. I've written a number of articles related to careers/job searching, health/wellness, women's issues, travel/city guides, restaurant reviews, business, marketing, living and working "green," and more.