Professional Certification:
B.A. CRIMINAL JUSTICE
Certified Toastmaster
Direct Marketing Consultant
Professional Resume:
JAMES E. SULLIVAN 457 30th Street, Suite “A” ♦ San Francisco, California 94131 ♦ Cellular: 415.298.5917 Email: james@opticnervedirect.com ♦ Home: 415.647.9462 OBJECTIVE Direct Marketing Strategist ♦ Strategic Marketing Program Management ♦ Direct Marketing ♦ Integrated Marketing Communications ♦ Results ♦ I am a results-driven, integrated financial marketing professional that owns a proven record of managing and executing difficult projects, producing deliverables on time and under budgets. I offer you well-rounded skills working with clients that can help craft, manage, execute and/analyze integrated marketing communications with end to end skills from creative brief through to analysis. Collaborates with teams to manage and execute projects. My skills offer strong experience within matrixed organizations such as Wells Fargo and Charles Schwab, among others. Do you need experience that includes Mutual Funds Promotional newsletters and online and offline direct marketing? PROFESSIONAL EXPERIENCE Optic Nerve Direct Marketing/PR Media Consultancy-Account Executive-2001-Current • Action Figures-Worked with Oracle team on Event registration/media efforts at the recent Oracle Open World. • Platinum Financial Wealth Seminars-Crafted, managed and executed a variety of financial wealth building programs via direct marketing, email/interactive promotions. Generated new clients with highly responsive lists with great results. • Platinum Long Term Care Seminars-Generated 4% growth in sales and area awareness in the Bay Area to seniors. • Red Herring Magazine-worked with website design teams for email blasts & 2 for 1 offer forms. Managed to slow attrition rate and add 2 year renewal subscribers. Working on next phase of growth efforts for direct mail, emails and the web. • Shanti-July Appeal Mailing-worked with Development team to increase un-restricted funding options via a hand written appeal “Invitation to Contribute” mailing. Currently, the offer is generating a 6.5% Response rate in un-restricted donor funds. • USA Philatelic Catalog-Managed quarterly catalog of New Stamp issue Catalogs to over 3 million members and prospects. • Business Objects-Managed a variety of Retention and Win Back programs for business support with an 8% response rate. Public Relations/Media Placements: Compile, manage and execute newsworthy business announcements for all clients. Other Clients include: Vermont Life Insurance, Triton Funding, Paradigm Structural Engineers, Harrah’s Casino Marketing, Pandora, Pharmaceutical Marketing Institute, Emery Worldwide, Financial Marketing Institute, Citibank Wealth Management, among others. Agency Clients include: Wayfinder Response Marketing, Engine Co. #1, Arc/Frankel, JWT, G2, Wunderman/Y&R, among others. Credit Card experience includes: Wells Fargo ExpressOne MasterCard, Providian Rewards and Loyalty Cards, among others. Wells Fargo-Small Business Marketing Group-Marketing Consultant-1999-2001-Marketing Contractor • Reviewed data analysis for merger communications accuracy for 26 states. Crafted content on other AD HOC promotions. • Worked with Web and Interactive teams to mirror marketing communications and new statement designs to web sites. • Key member of re-launch team for ExpressOne Mastercard credit card promotions to new prospects and customers. • Prepared and presented rewards and loyalty enhancements via the web & direct marketing to current high value clients. • Troubleshoot and monitored integrated customer communication results to enhance the customer experience. • Review marketing materials and correspondence mailings for consistency of messaging across all integrated channels. Charles Schwab International-Domestic & International Marketing Consultant-1998-1999-Marketing Contractor • Managed and executed marketing design, printing and provided results for a series of IRA and GBA Mutual Fund offers. • Aggressively pursued and grew high net worth relationships for the Hong Kong, Cayman Islands and Puerto Rico branch offices with targeted lead generation mailings that resulted in 350 new accounts with an asset base of $190 million across all markets. • Managed and executed business conversational translation needs for the promotion into Mandarin and Spanish Languages. • Assisted in the design, re-launch and re-branding of Schwab International product mix to financial wealth building clients. Education: Temple University, Philadelphia, Pennslyvania, Criminal Justice, 1985 Associations: Certified Toastmaster, Northern California Direct Marketing and Business Marketing Association, among others. Published Articles: DM News, Audience Development/Circulation Management Magazine, SF Advertising Club, among others. References Available Upon Request
Company Description:
DIRECT MAIL FOCUS CHART FOR JAMES E. SULLIVAN Position Responsibilities: Achievements of James E. Sullivan-Direct Mail Management Manage the resources available to plan, administer, direct and execute direct mail production strategy, creative direction, database marketing, production and fulfillment operations, which include developing the offer, package and component specifications, and keep great records. Execute all kinds of initiatives that include direct mail and emails. Supervise suppliers and agency performance in the execution of creative print strategy operations, Oversee cost management. Review creative development, list selection,Vendor/suppliers and develop and track budgets. Oversee on-site press checks for quality and accuracy. Manage ad agencies and vendor alliances for best results. Implement copy, creative and production. Bring forward and achieve legal approvals of all submitted copy. Establish critical path schedules, oversee vendor proofs and supervise press checks. Review email files & instructions and all fulfillments or back end directions. Obtain correct data and postage check monies as priorities. Research new cost effective production processes that result in pricing and time efficiencies. Investigate best vendor selection based upon equipment, pricing and available scheduling and past performance. Find new ways and options for savings. Develop strong working relationships with clients, agency staff and vendor suppliers to ensure a smooth execution of copy, legal, creative traffic and production services to ensure close adherence to budgetary constraints. Have fun, be creative, and stimulate excitement in new products and services. Make the job enjoyable.
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